Micheal

What I Bring to Your Business

Comprehensive expertise across digital marketing, business strategy, and talent management to drive measurable growth

📈

Digital Marketing & Growth

SEO & Google Search Console
Google Ads & Social Media Ads (Meta, LinkedIn)
Influencer & Community Marketing
Performance Marketing & ROI Tracking

80% brand awareness increase for The Ripe Kitchen

💼

Business Strategy & Consulting

Brand Positioning & Growth Strategy
Competitive Analysis & Market Research
Revenue Optimization & Business Development
Strategic Planning & Implementation

120% revenue increase for BarbeQueen through strategic consulting

👥

HR & Talent Management

Talent Acquisition & Employer Branding
Employee Engagement & Training
HR Analytics & Performance Management
Organizational Development

Led talent acquisition and training initiatives across multiple projects

Tools & Technologies

Zoho CRM Google Analytics Facebook Business Manager Canva Adobe Photoshop Tally

Proven Track Record of Success

2023-2024

Strategic Partner, The Ripe Kitchen

Established healthy meal brand and scaled operations before strategic handover. Created marketing strategy increasing brand awareness by 80%. Implemented social media marketing & influencer collaborations, growing engagement by 75%.

2022-Present

Freelance Consultant

Consulted for BarbeQueen, identifying problems & increasing revenue by 120%. Developed brand awareness strategy for Cafe Culture, leading to 20% market share increase. Helped new venture achieve 87% profit boost. Led expansion strategies for Meat & Eat.

Ongoing

Marketing & HR Projects

Conducted social media and performance marketing campaigns for various clients. Assisted in talent acquisition, employee training & HR analytics across multiple industries.

Key Achievements

🏆 1st Place - Sales Stint Competition at St. Joseph Institute of Management

🥇 1st Place - Intercollege Marketing Competition

Success Stories & Collaborations

Showcasing real-world applications and tangible value delivered through strategic partnerships

Fitness & Marketing

Rep One Fitness Club Marketing Collaboration

Partnered for strategic marketing collaboration, significantly increasing gym engagement and brand awareness through targeted campaigns.

Industry: Fitness & Wellness

Challenge: Low member engagement and brand visibility

Solution: Targeted marketing campaigns and engagement strategies

Outcome: Significant increase in gym engagement and brand awareness

View Details

Food & Beverage

Sugarcane Juice Brand Strategy

Developed comprehensive branding strategy differentiating client from traditional juice shops, creating unique market positioning.

Industry: Food & Beverage

Challenge: Standing out in saturated juice market

Solution: Comprehensive branding and positioning strategy

Outcome: Unique market positioning and brand differentiation

View Details

Franchise & Retail

Franchise Brand Expansion

Created marketing strategy enabling profitable expansion into kiosks, opening new revenue streams for established franchise.

Industry: Franchise & Retail

Challenge: Expanding into new market segments profitably

Solution: Strategic kiosk expansion marketing plan

Outcome: New revenue streams and profitable expansion

View Details

Agriculture & Innovation

Rural Marketing Innovation

Presented innovative rural marketing ideas for Suguna Feeds at PSG Institute of Management, showcasing strategic thinking.

Industry: Agriculture & Animal Feed

Challenge: Reaching rural markets effectively

Solution: Innovative rural-focused marketing strategies

Outcome: Strategic thinking recognition at PSG Institute

View Details

Ready to Drive Similar Results for Your Business?

Let's collaborate to create impactful strategies that deliver measurable results and drive your business forward.

Start Your Success Story

Ready to Elevate Your Business?

Let's discuss how data-driven strategies can transform your brand's success

Available Immediately

Email

michealraj15102001@gmail.com

Phone

+91 9597133593

Connect on LinkedIn

Location

Salem, Tamil Nadu

Download Full Resume

Education

MBA in Human Resource & Marketing (2022-2024)
Knowledge Institute of Technology Salem

Certifications

Google Digital Marketing Certified
Meta Blueprint Certified

Languages

English, Tamil

Professional Interests

Business Strategy
Digital Marketing Trends
Brand Building